For the last forty years the DMA Awards have been one of the most prestigious and most sought after marketing awards in the UK and I am really excited to be selected to judge the 2020 DMA Awards. Over the last seventeen years, I have probably judged twelve different times and had the honour to chair a category five or six times. Whether as a chair or a panelist it is always a big thrill to be asked.
Read MoreI am not saying that the pandemic is over but it is time to get back to business. While being locked in your house you may not have noticed marketing and sales have changed but not stopped. There are fewer deals, and they have been done differently, but there have definitely been deals.
With everyone doing all of their work remotely, seeing people face to face has become less of a factor in purchasing decisions. Put another way, your market has just gone global. Now is the time to up your marketing game in order to take advantage of these opportunities. Now is the time for a Fractional CMO.
Read MoreOff the back of my last #SwagStyle post I had the opportunity to sit down and chat with IBM Communications Designer, Climate Reality ambassador and my good friend Jeremy Waite to talk about cotton. Over the course of the conversation we talked about a whole host of topics from branding to fast fashion.
Read MoreWas just listening to the Government’s Corona Virus update and there was a lot of talk of the new NHS Contact Tracing app. A follow-up story on the BBC showed the app being tested and how it will work. You can check out how the app works here.
I am still looking for the televised story but it also focussed on the privacy concerns not only with the data itself but also with people being coerced into using the app. The scenarios given were whether we might see employers requiring the app of employees…
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On the 17th of March, the UK was asked to start working from home. As I got dressed on the morning of the 18th, I opened my t-shirt drawer and an idea was born.
Read MoreBy focussing on what is wasted, marketers have spent the last 100 years on the back foot justifying their spend rather than celebrating their value creation.
Read MoreNot all attribution models focus on the position in the customer journey. In this post we explore the models that focus on the marketing channels.
Read MoreAs the name suggests multi-touch attribution looks at more than one touchpoint along the customer journey. While more accurate than the single touch models, their added complexity can make them harder to implement, harder to use and harder to explain.
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