A successful email programme depends on good data. But there’s so much more to data than acquiring and managing it. How you use it to meet your objectives and help your customer’s along their journey is key to your success.

Join us for two expert presentations and a lively panel discussion with marketers to discover how you can get more than you ever expected out of your customer and email data:

How to be Proactive and Not Just Reactive with your Data

With Kath Pay, Holistic Email Marketing

Activating your Data to Engage Your Marketing Audience

With Jonathan Wuurman, Actito

Panel discussion

Jessica Evan-Tudor, Rated People, and Natalie Hutton, Not on the High Street, join Kath and Jonathan to discuss real-world strategies and tactics that will help you keep up with your customers' changing attitudes, behaviour, and preferences – and even anticipate where they might go next!