Back to All Events

No Fears, No Tears: Linking Journey Mapping and Customer Automation

  • London United Kingdom (map)

Customer journey mapping. Scary or secretly exciting?

 

That very term can sound like a fearsome expedition into uncharted territory. But our trusty guides will quickly help you understand how your customer and email data can help you create personalised and helpful marketing programmes that deliver the high ROI we all desire. 


Join us for two informative presentations and a lively panel discussion that will help you discover the connections between customer journey mapping and effective email automation:


Demystifying Customer Journey Mapping

With Kath Pay, Holistic Email Marketing


Translating a Customer Journey into Impactful Marketing Automation

With Janine Hamilton, Actito


Panel discussion

With Tracy Ilunga, McArthurGlen Group, and Samantha Visick, formerly of Ralph Lauren, join Kath and Janine for conversation and real-world experiences in activating customer journeys with automation.


You're in good company!

A sample of attendees from the 1st event include Arsenal FC, All Saints, Pandora, Babbel, Disney, Dixons Carphone, Virgin Active, Penguin Random House, Damart, Capital One...and many more!


PLUS: We're giving away a Kindle copy of Kath Pay's best selling book: Holistic Email Marketing to one lucky attendee!