The global economy is reeling from the impact of COVID-19. People are working from home, avoiding shops, cancelling summer holidays, and staying away from restaurants. As consumer behaviours continue to change due to the global pandemic, businesses must adapt to survive.

But the question is, what should the adaptation look like? How should businesses change to meet the expectations of the new consumer?

The answer lies in data. Specifically, data that makes it easier to understand the desires and needs of consumers in a COVID-19 economy.

Join Stephanie D’Sa, VP Strategy at Zeta Global, for an in-depth look at consumer-centric data can create improved outcomes for businesses in the months and years ahead.