I will be judging the Best Performance Marketing.

What is it?

This category is for B2B or B2C campaigns showing the best use of performance marketing.

What can you enter?

Campaigns that delivered a positive and measurable ROI across all performance channels; Display, Social, Search (SEO/PPC), CRM, and website. Campaigns need to clearly show how they have been measured and optimised.

Your entry should show:

• The insights driving the need for the performance activity

• Why the target audience(s) were chosen and how you used data to tailor specific messages to individuals, at specific moments in time, and in specific contexts to engage each audience to act

• How you integrated your messaging across all digital performance channels used

• How data and technology drove effectiveness and improved performance for the business

• Where relevant, show an inspiring use of programmatic buying, landing pages, online display, and content; creative integration of digital tech and use of dynamic creative Innovative use of insight, data, audience buying, content creative, and activation

• Show tangible metrics to prove the performance marketing campaign was successful - increased engagement and increase in sales, CPA, ROI. Include evidence of how the campaign was measured, tracked and how this information was used to optimise the performance of the overall campaign

How is it judged?

This category is judged equally on strategy, creativity, and results.